JAG Entertainment PR Case Study: Nancy Cartwright's 9th Annual Happy House Texas Hold 'Em & Family Party


GOALS: Secure local LA press + sell tickets 

A. PRESS RELEASE

9th Annual Happy House Texas Hold 'Em & Family Party 
HAPPY HOUSE POKER TOURNAMENT HOSTED BY NANCY CARTWRIGHT, THE ICONIC VOICE OF BART SIMPSON 
SATURDAY, MAY 17, 2014

Award-winning actress and voiceover icon Nancy Cartwright, best known to the public as the voice of spiky-headed underachiever Bart Simpson, also gives voice to Ralph Wiggum, Nelson Muntz, Todd Flanders, Kearney, and Database on “The Simpsons,” the longest-running scripted show on television.  She still finds the time to be a civic leader and one of the most philanthropic people in the entertainment industry. She is proud of her role as the co-founder of Happy House, a non-profit organization that strives to build better families. Through outreach, books and educational programs, volunteers are helping hundreds of youths in a unique and proven character-building program. Happy House is responsible for Good Choices, an after school program taught in schools, Boys & Girls Clubs, PALS and other locations throughout California, and gaining traction in other areas of the United States and abroad.

Saturday, May 17 will be the ninth annual fundraiser when friends of Nancy and the public play Texas Hold ‘Em poker and party with their families and friends on Nancy’s estate grounds. After a boot camp session with poker pro Kenna James, there will be barbecue, open wine and beer bar, live music, kids’ games, raffles with one-of-a-kind prizes including a table read with the cast of “The Simpsons,” a silent auction and much more.  Poker players’ tickets are $75 for sign-ups before April 5, $100 thereafter and only $25 for non-players, $10 for kids (free under 2 years old).  For more information or to purchase tickets:  (818) 882-7483 or www.HappyHouse.org.

Other charities that Nancy actively supports are Famous Fone Friends and Make-A-Wish Foundation, to name a few.  For the latter, she received their highest honor, the Wish Icon Award in 2007.  She is equally committed to helping those in her hometown in Ohio, where she returns to do fundraisers for Project READ and where she has established a perpetual scholarship for forensic students to attend Ohio University.

Nancy received an Emmy Award and an Annie Award for Outstanding Individual Achievement in Voice-Over Performances as Bart Simpson.  They are displayed alongside the multiple SIMPSONS Emmys, her Emmys for Animaniacs and Pinky, Elmyra and the Brain, a People’s Choice Award, and the Drama-Logue Award she received for her one-woman show, In Search of Fellini, currently being developed as a screenplay.  Another extremely well-received one-woman show was My Life as a Ten-Year-Old-Boy, based on her book of the same name. SportsBlast, one of her production companies, created and produced an animated web series The Kellys.  The series was acknowledged with the Silver Award by the Houston Film Festival and also an Aurora Gold Award.  Her production company also received an Aurora Gold Award for her Day in the Life documentary.

PR Contact: 
Jo-Ann Geffen, JAG Entertainment (818) 905-5511, jgeffen@jagpr.com

B. PRESS RESULTS

a) HOME & FAMILY on the HALLMARK CHANNEL- TV

b) STUDIO 11 LA - TV

25 years of “Doh!” 25 years of “Don’t have a cow, man!” 25 years of couch gags and Homer and Marge and Bart, Lisa and Maggie.

The Simpsons is celebrating its 25th year on television this year. That makes it the longest running scripted TV show in history. 

For each one of those years, Nancy Cartwright has been the voice of Bart Simpson and other Simpsons characters. Cartwright has an annual poker tournament and family bbq each year to raise funds for a charity she founded, Happy House, which helps to build better families and supports the Good Choices program for school children.  This year it takes place on May 17 and it is open to the public. For information on tickets go to happyhouse.org

c) KEARTH 101's Morning Show - Radio

Nancy Cartwright Talks ‘Simpsons’ Lego Episode, Charity Poker Tournament & More

From her success as the voice of Bart Simpson, Nancy has used her good fortune to help the community through her non-profit children’s organization Happy House. Every year, Nancy hosts a big fundraiser bash at her own home to help raise money for after school programs that gives children “guidance to have a better life” through the Foundation.

Now in its 9th year, Nancy says this year’s Happy House Texas Hold ‘Em & Family Party is bigger and better than before. It all takes place at the ‘House That Bart Built’ on Saturday, May 17th and has a little something for the grownups and the kids with a poker tournament, BBQ (this year sponsored by Whole Foods), prizes, games and much more! Plus, you’ll be contributing to a good cause.

Just some of the few amazing prizes for the tournament include a table read at The Simpsons with a Bart Basket and signed script, a fly-along with the LAPD Air Support Division, a collectors edition Legos Simpsons set, signed by members of the cast and crew, LA Racing packages complete with real race car driving, tickets to the Teen Choice Awards, Micheal BlublĂ© goodie package, Disneyland Park Hopper tickets and much more. This year’s event is also sponsored by Galpin Ford, who will be bringing a Mustang to the party to have on display!

The 9th Annual Happy House Texas Hold ‘Em & Family Party is being held at Nancy’s house on Saturday, May 17th from 3-8pm. Doors open at 1pm with outdoor BBQ, open wine and beer bar, plus fun and games for the kids! It’s $100 to buy-in to the tournament with $10 re-buys or $25 for adults and $10 for children under 12 just to attend the party. Tickets are available at happyhouse.org.

d) KFI - The Mo' Kelly Show - Radio

The 9th Annual Happy House Poker & Family Party with the voice of Bart Simpson - Nancy Cartwright!
Special guest Nancy Cartwright joins Mo’Kelly in the studio and she brings Bart Simpson and the rest of her legendary charters with her to invite you to take part in a cause that’s near and dear to her heart – The 9th Annual Happy House Poker & Family Party.

This amazing event, which is actually thrown at Nancy’s house, takes place Saturday, May 17th 2014.

For more information on the event AND how you can register to take part in the Texas Hold’em poker tournament visit happyhouse.org


e) TROJAN VISION - USC TV 

f) HOLLYWOOD HEADLINERS - Online Radio + Podcast

Nancy Cartwright is the voice of Bart Simpson and about a zillion other characters on TV. She (and Bart) stopped by Hollywood Headliners to talk about her upcoming charity event, what it is like to work in voice over, her favorite characters, and the start of The Simpsons. Watch now!

C) EVENT RESULTS
Happy House raised 30% more than 2013